A fundraising proposition is a FEELING!!
The proposition has four pillars...VEHR
- VISION
- ENEMY
- HERO
- RECIPIENT
Example: RNLI is a charity that saves lives at sea.
| VISION | ENEMY | HERO | RECIPIENT |
No deaths at sea | The cruel sea | That tough, bearded, volunteer crewman | A passenger who fell off his boat |
VISION
Your support could help us save the next life at sea.
ENEMY
The Rescue service will face 30ft waves, blizzards, force 9 gales and sub-zero temperatures.
HERO
When the pager goes off, we don’t know who will need rescuing. It could be someone you love. We’re facing our busiest time. But when we get that call, we’ll answer it, because volunteers like me stand ready to rescue, 24/7.
RECIPIENT
RNLI crews and lifeguards have saved over 142,700 lives since 1824 but we’re more than a rescue service.
CALL TO ACTION
Because the RNLI is a charity, we rely on your kind donations to give us the kit and training we need to stay safe and save lives at sea. We are the charity that saves lives at sea. Will you help us today, to save someone’s tomorrow?
That’s why I’m asking for your support today
- Break up each section
- Bold text to highlight the important benefits
- Speak from the heart
- Let everyone know why it is important
- Use visual images and videos to present you case