We have put together a list to help you make a successful campaign. We take a systematic approach and put the fundamentals in place in an appropriate sequence to have a better chance of success.
Our charity coaches are available to coach and lead you in the right direction.
intentions
All acts of worship must be done with the intention of seeking nearness to Allah.
It was narrated from Jabir that the Messenger of Allah (ﷺ) said: “People will be gathered (on the Day of Resurrection) according to their intentions.” Sahih (Darussalam)
Campaign Headline
Your campaign title must pull heartstrings and generate enough interest to keep them reading. It should convey the essence of your message.
Keep in mind that you are pitching to people who are inundated with causes. Why should they read yours and donate?
Type of Fundraising Campaign
You want to identify if the campaign is Zakat eligible. Is it a Sadaqah Jarriya project? Selecting the right campaign makes it easier for supporters to find campaigns they are interested in.
Your Campaign Story
Your campaign should start with a story, one that engages supporters.
Read how to draft a fundraising proposition here
Why is this campaign special?
Define the problem
Present your goal
Call to action!
Be humble
Supporters Behavior
A stimulus is an object or event that elicits a sensory or behavioural response in an organism. Does your campaign create a sense of urgency?
Strength of Stimulus
Urgency
Personal responsibility
Personalisation
Clear and unambiguous requests
Behavioural interaction is inevitable. We experience stimulus constantly in our daily lives in relation to what we experience.
“And when they hear what has been revealed to the Messenger, you see their eyes overflowing with tears because of what they have recognised of the truth. They say, "Our Lord, we have believed, so register us among the witnesses.” Quran 5:83
Amount
Every campaign is different. Check how much you need to make this project a success. Think of all your networks and past performance.
Our target progress bar visually shows how much you have achieved. For example, if you set yourself a target of £10,000 and you raise £5000. You have only raised 50%. If you had a target of £5000. You have raised 100%.
Campaign Duration
An appeal should have a beginning and a end. Specify the timeframe in your appeal message, whether it’s a short-term appeal of 4 weeks, a seasonal appeal (Ramadan, Dhul Hijjah etc).
Giving Levels
One more significant part is giving tangible examples to the giving levels and by providing examples for each item you can assist your crowd with associating their gifts to your central goal.
Here are examples from different types of campaigns:
£20 covers food for one month
£35 pays for a month of campaigns to protect human rights
£50 helps pay for a medical cataract surgery
£200 will build a water hand pump
Images
The images in your campaigns should generate stimulus. A picture is worth a thousand words. Your aim is to get the supporter to get a sense of the urgency and the benefits this project will bring.
Video
An appeal video is a powerful tool to make a behavioural connection with potential supporters, raise awareness of your cause, and increase donations.